Think you’re too small for data strategies? Prepare to stay small
Many small business’s realize the value of data when it comes to their marketing strategies. However, the importance of implementing data analysis can fall by the wayside due to the assumption that Big Data benefits are only realized at the medium to large organization level. The truth is that when teams, big or small, have access to value-adding real-time reports on the move, it can become a driver of competitive advantage for any business. When you combine the big benefits of quality data analysis and security, with the fact that todays most sophisticated of data analytics and Big Data technologies have become more affordable and scalable, there’s few excuses left to avoid the data wave. Unless your small business is prepared to stay small, check out these tips for planning and implementing a strong data strategy that can boost your business to the next level.