Putting Customer Lifetime Value to Work

Customers have choices. With choices comes power. And with power comes the ability to walk away from poor products and services. Although both products and services are core to a company’s value proposition, it is the service that is often easier to improve. Especially in sectors where it is hard to differentiate by products, an exciting customer experience can leave a lasting impression in a customer’s mind. That’s why organizations are constantly looking for new ways to boost their customer experience, and strike a good balance between costs and customer satisfaction. How can Customer Lifetime Value (CLV) help?

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