Customers have choices. With choices comes power. And with power comes the ability to walk away from poor products and services. Although both products and services are core to a company’s value proposition, it is the service that is often easier to improve. Especially in sectors where it is hard to differentiate by products, an exciting customer experience can leave a lasting impression in a customer’s mind. That’s why organizations are constantly looking for new ways to boost their customer experience, and strike a good balance between costs and customer satisfaction. How can Customer Lifetime Value (CLV) help?