Artificial Intelligence (AI) tools are no longer the futuristic dream they once were, and their place in the international business market is approaching faster than ever. Despite the rate at which AI based technology is evolving, the concepts are still relatively new to many companies, especially the place of AI in the marketing industry. All the recent R&D around AI makes it harder to argue against the opportunities it presents for marketers. This means both professionals and CMOs need to start positioning themselves to not only include AI based tools in their marketing stack, but how to use them in a meaningful way. From clean data capture to creating quality use cases, these key steps and planning strategies can help your marketing team prepare for the new wave of AI marketing technology.