The Power of Individual Customer Data

Marketing approaches are often defined by two common terms: B2B and B2C. But as data driven marketing becomes a greater necessity for better ROI, marketers need to prepare for the rise of B2I (business-to-individual). Knowing how to utilize the power of individual online customer data can help eliminate the guess work for marketers, and is essential for building quality campaigns, programs, and most of all customer experience in the 21st century. Learn what data to track along the buying path, from pre-purchase to post purchase with these examples.

Related Posts Plugin for WordPress, Blogger...

Leave a Reply

Your email address will not be published. Required fields are marked *