In the era of hyper informed consumers, the customer journey no longer ends with a sale. It’s not news that existing customers are the best revenue source, but to make the most of them, companies need to care about a little thing called Life Cycle Marketing (LCM). The concept of LCM is simple: Make customers lifetime loyalists by knowing where they are in their purchasing journey and treat them accordingly. As Daniel Newman of Broadsuite Media explains, the benefits of nurturing customers before, during and after they make a purchase are critical for any business. Heres how to get started.