Marketing Isn’t Just About the Sale

In the era of hyper informed consumers, the customer journey no longer ends with a sale. It’s not news that existing customers are the best revenue source, but to make the most of them, companies need to care about a little thing called Life Cycle Marketing (LCM). The concept of LCM is simple: Make customers lifetime loyalists by knowing where they are in their purchasing journey and treat them accordingly. As Daniel Newman of Broadsuite Media explains, the benefits of nurturing customers before, during and after they make a purchase are critical for any business. Heres how to get started.

About the Author

will@saasquat.ch

Will has been building Marketing Technology for almost a decade. His work has been used by some of the biggest and most innovative brands in the world like Amazon, Western Union and PluralSight. Will is CEO of SaaSquatch and Chair of GrowthAutomation.org.