In the early days of marketing, success was measured by the results of a company’s marketing campaigns. Of course great campaigns still get results today, but they only create temporary spikes in customer growth. To get true continued growth and awareness, marketers need to start prioritizing marketing programs. Programs are the iterative alternative to campaigns, allowing marketers to adjust their program content based on more current and accurate customer data. Not only does this make them much easier to create, but they also produce better long-term results. If you aren’t already convinced, here are the 4 top reasons why programs are the key to successful customer growth.