Machine Learning is Upping Innovation and Agility

The ability of marketers to be flexible, fluid and truly agile has never been more important in the ever-changing digital business marketplace. Its a big goal for marketers, yet many can’t quite get there as they continue to fight with older marketing practices and technology. A report from CMG Partners found that 63 percent of marketers indicated that agility is a high priority for them, but only 40 percent considered themselves as such. It has also been found that marketing teams that do consider themselves agile are three times more likely to significantly grow market share, so how can teams update their approach to boost flexibility and experience the growth they aspire to? Not surprisingly, technology is the answer in the current era. Here’s how AI and the availability of machine learning products can help marketers align their strategies with their bottom-line results.

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