In 3 years the number of martech vendors has quintupled from 1000 to 5000, and theres little evidence of the martech landscape slowing its expansion despite recent rumours of contraction. In part, this is because the impact of marketing practices today expands beyond just that department. Now, Marketing technologists are as important as ever and will need to leverage data across an organization’s operations, the dynamic marketplace, and through customer engagement. Using data to increase service and become truly resilient will shape the future of how businesses thrive, and a lot of this responsibility is on the shoulders of marketing technologists. Anand Thaker identifies the 11 attributes and characteristics todays top marketing technologists.