It’s not always true that more options bring greater success. New advances in technology, data analytics, and marketing automation can often create the illusion that we need all the latest and greatest tools to avoid falling behind the competition — or out of touch with customers. But Martech is about finding the right tools to help you reach specific outcomes. Paring down to only the necessary tools will help you control your budget, extract more value from each tool, and see what you’ve been missing. Streamlining your tech stack starts with three steps.