How even smart companies fail to close the loop with customers

Following up with customers is a basic principle of operation and smart companies are always looking for better methods of engagement. But as technology advances, organizations are scrambling to keep up with expanding data and shifting expectations.

In spite of their best efforts, even smart companies still fail to close the loop with customersĀ in several ways. Here are 5 common, and often the most critical missed opportunities and how businesses can address them to drive results.

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About the Author

will@saasquat.ch

Will has been building Marketing Technology for almost a decade. His work has been used by some of the biggest and most innovative brands in the world like Amazon, Western Union and PluralSight. Will is CEO of SaaSquatch and Chair of GrowthAutomation.org.

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