Create Defining Moments to Grow CLV

For Marketers it’s a known fact that acquiring new customers is expensive. Sometimes even up to 10 times the cost compared to gaining new business from existing customers. When you work hard to get them, it’s essential to re-invest in the right marketing strategies that will provide a great experience and build their customer lifetime value (CLV).

In a recent study, it was found that creating defining moments for customers along the buying journey greatly improved their willingness to spend more or stay loyal to a company, and grow CLV. As researchers Dan and Chip Heath explain, creating defining moments depends on 4 elements: elevation, insight, pride and connection. Learn how creating ‘defining moments’ helped hospitals improve patient experience, and how SouthWest airlines predicted revenue growth by $140 Million.

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About the Author

Will has been building Marketing Technology for almost a decade. His work has been used by some of the biggest and most innovative brands in the world like Amazon, Western Union and PluralSight. Will is CEO of SaaSquatch and Chair of

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