Are You Nurturing The Wrong Customers?

Are You Nurturing The Wrong Customers?

In today’s customer-centric world, a staggering 86% of buyers are willing to pay more for a better customer experience. As a result, 89% of companies expect to compete primarily on the basis of customer experience alone. This reality means that today’s modern marketer has a more challenging job than ever before, and the need to target the […]

Why Omnichannel Retailling Really Works

Why Omnichannel Retailling Really Works

Traditional retailers are feeling the heat. Even as competition intensifies, shoppers’ visits to retail stores are declining every year. Online retail on the other hand, is thriving, with sales through digital channels (including mobile sales) increasing dramatically in the last few years. Under these hostile conditions, traditional retailers have staked their futures on omnichannel […]