Are You Nurturing The Wrong Customers?

Are You Nurturing The Wrong Customers?

In today’s customer-centric world, a staggering 86% of buyers are willing to pay more for a better customer experience. As a result, 89% of companies expect to compete primarily on the basis of customer experience alone. This reality means that today’s modern marketer has a more challenging job than ever before, and the need to target the […]

6 Steps to Align your Automation Strategies with the Buyers Journey

6 Steps to Align your Automation Strategies with the Buyers Journey

Marketing automation has earned itself a permanent seat at the marketers strategy table, offering benefits  like time savings, scalability and better measurement of ROI. All successful companies utilize some form of automation in their day-today practice, but for it to be truly effective they also need to make sure it […]