Having a strategic focus has always been good business, but it has never been more important when it comes to how you market to your customers. Customer Lifetime Value (CLV) is driving revenues like never before, and you need to know how to maximize it if you want to stay […]
In the era of hyper informed consumers, the customer journey no longer ends with a sale. It’s not news that existing customers are the best revenue source, but to make the most of them, companies need to care about a little thing called Life Cycle Marketing (LCM). The concept of […]
Customer experience is everything in today’s marketing environment, but too many companies can’t keep up with changing consumer trends to deliver. In order to meet the quality of experience that’s expected, companies need to gather better data and understand Customer Lifetime Value to succeed.
To survive in today’s marketplace, top marketers are shifting their focus from short-term to long-term goals by prioritizing Customer Lifetime Value. The key to improving your company’s CLV is in the first-party data collection process, and using the results to drive more valuable media strategies. This includes Growth Automation campaigns, […]