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Category: Customer Lifetime Value

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4 Ways to Maximize CLV
November 17, 2017

4 Ways to Maximize CLV

Having a strategic focus has always been good business, but it has never been more important when it comes to how you market to your customers. Customer Lifetime Value (CLV) is driving revenues like never before, and you need to know how to maximize it if you want to stay […]

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Customer Lifetime Value 0
Marketing Isn’t Just About the Sale
November 17, 2017

Marketing Isn’t Just About the Sale

In the era of hyper informed consumers, the customer journey no longer ends with a sale. It’s not news that existing customers are the best revenue source, but to make the most of them, companies need to care about a little thing called Life Cycle Marketing (LCM). The concept of […]

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Customer Lifetime Value , Lifecycle Marketing 0
Does your Marketing Stack Tech Support Evolving Consumers?
November 17, 2017

Does your Marketing Stack Tech Support Evolving Consumers?

Customer experience is everything in today’s marketing environment, but too many companies can’t keep up with changing consumer trends to deliver. In order to meet the quality of experience that’s expected, companies need to gather better data and understand Customer Lifetime Value to succeed. 

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Automation , Customer Lifetime Value 0
Customer Lifetime Value vs. Return on Ad Spend
November 10, 2017

Customer Lifetime Value vs. Return on Ad Spend

To survive in today’s marketplace, top marketers are shifting their focus from short-term to long-term goals by prioritizing Customer Lifetime Value. The key to improving your company’s CLV is in the first-party data collection process, and using the results to drive more valuable media strategies. This includes Growth Automation campaigns, […]

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Customer Lifetime Value 0

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