Rewards are a time-tested, effective way to motivate people, and a great way for brands to boost their visibility without breaking the bank. Considering that rewards have been a tried and true tactic for positive engagement and motivation for many years, rewards-based marketing is still a relatively new strategy for […]
In today’s customer-centric world, a staggering 86% of buyers are willing to pay more for a better customer experience. As a result, 89% of companies expect to compete primarily on the basis of customer experience alone. This reality means that today’s modern marketer has a more challenging job than ever before, and the need to target the […]
After a few rude awakenings in 2017, there is pressure on marketing professionals to not only fix, but improve the current “murky digital media landscape”. Last year, marketers took necessary inventory on the myriad of issues harming their industry, and as a result, 2018 will be the year of ‘cleanup’. […]
Many small business’s realize the value of data when it comes to their marketing strategies. However, the importance of implementing data analysis can fall by the wayside due to the assumption that Big Data benefits are only realized at the medium to large organization level. The truth is that when […]
The campaign is a fundamental component of modern marketing that brands rarely question. It informs the way we think, act, analyze, budget, and plan. But perhaps most importantly, it affects the way we treat our customers. But as Steven Dunston explains, marketers are still stuck in the 17th century when it […]
Customer-focus is an irreversible trend in business today that is impacting all markets, and a recurring topic of discussion among products leaders at the largest software companies. Putting the customer first isn’t just lip service or for brand appeal – it’s a business growth strategy, and businesses who have begun […]
For many organizations, getting the attention of new and existing customers is crucial to their success. Not surprisingly this is often the hardest thing to accomplish for many businesses, especially for small teams and start-ups. Many struggle most to design an effective marketing strategy that really drives awareness, or aren’t […]
Customers have choices. With choices comes power. And with power comes the ability to walk away from poor products and services. Although both products and services are core to a company’s value proposition, it is the service that is often easier to improve. Especially in sectors where it is hard […]
With the average consumer owning up to 7 devices, and using 3 of those each day, it’s safe to say that the path to purchase has changed for good. The traditional sales funnel is quickly becoming a thing of the past as consumers roam the open-world and create their own […]
Powerful new currents are disrupting established patterns of behaviour, and consumers, including those you may have thought loyal, are considering someone else’s products more often than you realize. For CEO’s of consumer-products, banking, travel, automobiles, or wherever its easy for consumers to compare products, cracking the code of consumer behaviour […]