6 Steps to Align your Automation Strategies with the Buyers Journey

6 Steps to Align your Automation Strategies with the Buyers Journey

Marketing automation has earned itself a permanent seat at the marketers strategy table, offering benefits  like time savings, scalability and better measurement of ROI. All successful companies utilize some form of automation in their day-today practice, but for it to be truly effective they also need to make sure it […]

Preparing for the AI Wave

Preparing for the AI Wave

Artificial Intelligence (AI) tools are no longer the futuristic dream they once were, and their place in the international business market is approaching faster than ever. Despite the rate at which AI based technology is evolving, the concepts are still relatively new to many companies, especially the place of AI […]