Video: What is Growth Automation?

Video: What is Growth Automation?

In this video Growth Automation expert Will Fraser explains the high level concepts of what Growth Automation really is, how it works and why it differs from marketing automation.   Growth Automation is a strategy for increasing your revenue per customer from acquisition right through to retention. Unlike marketing automation […]

6 Steps to Align your Automation Strategies with the Buyers Journey

6 Steps to Align your Automation Strategies with the Buyers Journey

Marketing automation has earned itself a permanent seat at the marketers strategy table, offering benefits  like time savings, scalability and better measurement of ROI. All successful companies utilize some form of automation in their day-today practice, but for it to be truly effective they also need to make sure it […]