Brand loyalty isn’t what it used to be. The established retail and media giants of previous decades are dying, and the average life expectancy of Fortune 500 companies decreases every year. To survive, companies must immediately embrace both shifting consumer expectations, and competition from the corporations that have already built platforms to harness data and personalized experiences. Companies can also embrace this paradigm shift in three key ways: go direct to their customers, adopt a subscription business model or mindset, and mine customer data for better insights and more relevant engagement. Learn how these 3 tactics can help your organization in the war for brand loyalty.