How Billion-Dollar Companies do Customer Relationships

Besides having a great product, branding and a corporate culture what is the billion dollar companies’ secret to growth? Sure there’s more money available to be spent on successful customer acquisition strategies, but no matter the size of the company, spending marketing money to attract new customers is expensive and dangerous if you don’t have a plan to turn those new customers into loyal ones. The reason billion dollar companies can continue to own the markets they play in, is because of the relationship-building strategies they’ve created to nurture customers and create lifetime value. Here’s how you can learn from their model to scale your business even faster.

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About the Author

Will has been building Marketing Technology for almost a decade. His work has been used by some of the biggest and most innovative brands in the world like Amazon, Western Union and PluralSight. Will is CEO of SaaSquatch and Chair of

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