How to Avoid the Hidden Cost of Black Friday

Black Friday may be the biggest sales event and revenue record breaker of the year, but there’s a darker side that retailers need to watch out for. Customers who buy on Black Friday have the lowest Lifetime Value compared to customers from any other time of the year, causing retailers to miss out on massive revenue opportunities. If you don’t want to waste your holiday marketing efforts on one time buyers, keep these strategies in mind to build loyalty over the holiday season.

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About the Author

Will has been building Marketing Technology for almost a decade. His work has been used by some of the biggest and most innovative brands in the world like Amazon, Western Union and PluralSight. Will is CEO of SaaSquatch and Chair of

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