Are You Nurturing The Wrong Customers?

In today’s customer-centric world, a staggering 86% of buyers are willing to pay more for a better customer experience. As a result, 89% of companies expect to compete primarily on the basis of customer experience alone. This reality means that today’s modern marketer has a more challenging job than ever before, and the need to target the right customers and create that winning value statement has never been more important.  The big question to ask yourself now is “Am I nurturing the right customers?”. Not sure? Here are four steps to ensure you are spending money on the right customers…

 

 

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