Business-to-business companies all over the world are implementing an account-based marketing (ABM) strategy. Why? Because ABM delivers higher returns and improves alignment between sales and marketing teams better than any other marketing approach. ABM performs for B2B marketers because the underlying marketing automation technology works to understand how B2B decisions are made, but like any strategy it pays to know some underlying tactics and best practices to get the most from your investment. From gaining company support to optimization, here are five tips to consider when implementing an ABM strategy.