Forbes Insights recently released their annual report of the “50 most engaged companies”. Although some of the top companies won’t surprise you, like Amazon, Alphabet Inc, Starbucks and Foot Locker, these organization really are leaders in superior customer engagement, and it’s paying off. Studies have found that companies who truly engage their customers are 4 times more likely to see growth of 10% or higher, and experience a less than 10% churn rate. So what can we learn from these engagement leaders to improve customer experience? From organizational alignment, to simply ‘staying human’, here are 5 lessons your company and marketing teams can use to start improving customer engagement today.