4 Ways to Maximize CLV

Having a strategic focus has always been good business, but it has never been more important when it comes to how you market to your customers. Customer Lifetime Value (CLV) is driving revenues like never before, and you need to know how to maximize it if you want to stay on solid ground. This focus on CLV helped Jeff Bezos build his little distribution business into the mega giant we know today as Amazon, and it can work for you too. Check out  four ways to  help you maximize CLV in 2018 and beyond.

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About the Author


Will has been building Marketing Technology for almost a decade. His work has been used by some of the biggest and most innovative brands in the world like Amazon, Western Union and PluralSight. Will is CEO of SaaSquatch and Chair of GrowthAutomation.org.

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