What Everyone Should Know About Agile Marketing and Automation

Agile marketing and marketing automation go together like milk and cookies, marshmallows and hot chocolate… well you get the idea. Agile practices have taken off in recent years, not because its the new fad, but because they really work. Just look at Amazon for instance, whose primary marketing tactics revolve around iterative change and split testing.

Marketing automation tools used in combination with agile marketing strategies allow everyone with a sales funnel to continuously – and rapidly – adapt to consumer behaviour, without the dependance on multiple technical resources and experts. To really put agile to work for you organization and help optimize your sales funnel, there are four key steps to keep in mind when you combine agile marketing with marketing automation. See the full article here… 

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