For many organizations, getting the attention of new and existing customers is crucial to their success. Not surprisingly this is often the hardest thing to accomplish for many businesses, especially for small teams and start-ups. Many struggle most to design an effective marketing strategy that really drives awareness, or aren’t that comfortable using new technology to market to customers. Fortunately there is a tool that has the potential to help alleviate some of these pains, so long as business owners are prepared to harness it’s power – enter Big Data. Big data refers to the massive amount of data available to companies, and when combined with the right software, business owners can use this data to make more informed decisions about the best ways to reach out to their customers. Check out three ways that Big Data can help your team improve marketing strategies and design better campaigns and programs to meet your customers needs.