Data has quickly become one of the most valuable assets for marketers, giving companies a better understanding of who their customers are and what they may need in the future. Its critical for building quality customer loyalty programs, growing customer lifetime value, and creating a strategic roadmap for any business. However like any good strategy, data-driven marketing comes with its own set of obstacles that marketers need to navigate. If you struggle with not getting data fast enough, trying to piece together a unified customer view from too many sources, or just trying to generate useful insights from your data, you’re not alone. These are three of the most common pain points marketers have to deal with today, but fortunately there’s hope in alleviating, or maybe even avoiding them all together with the following strategies.