Why Omnichannel Retailling Really Works

Why Omnichannel Retailling Really Works

Traditional retailers are feeling the heat. Even as competition intensifies, shoppers’ visits to retail stores are declining every year. Online retail on the other hand, is thriving, with sales through digital channels (including mobile sales) increasing dramatically in the last few years. Under these hostile conditions, traditional retailers have staked their futures on omnichannel […]

5 Tips to Implement In Your ABM Strategy

5 Tips to Implement In Your ABM Strategy

Business-to-business companies all over the world are implementing an account-based marketing (ABM) strategy. Why? Because ABM delivers higher returns and improves alignment between sales and marketing teams better than any other marketing approach. ABM performs for B2B marketers because the underlying marketing automation technology works to understand how B2B decisions are […]