2018 Commerce Trends: Separating the Reality From the Hype

As the end of 2017 approaches, there a few things we can all expect with good certainty: Christmas themed everything, New Year’s parties, and articles claiming the top 2018 commerce trends businesses need to consider. Sure, all three of these have their pain points, but when it comes to the latter, figuring out which of these top trends are really worth it can be frustrating for marketing teams. To ease the pain, 4 industry experts weigh in on which ones deserve the hype, and which ones don’t provide the ROI you might expect.

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About the Author


Will has been building Marketing Technology for almost a decade. His work has been used by some of the biggest and most innovative brands in the world like Amazon, Western Union and PluralSight. Will is CEO of SaaSquatch and Chair of GrowthAutomation.org.

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