Providing value for customers is a natural priority for organizations, but measuring that value is a key component you don’t want to miss. Today, the best data-driven companies store and analyze data, but they also create actionable data through the use of A/B testing. A/B testing gives your marketing team the ability to experiment with variations of content, providing you with valuable successes and failures alike, but most importantly giving you the data to move on. The team at Yesware compiled a solid list of 11 findings from their own growth experiments that could help guide your own growth marketing strategies. Here are the takeaways.