10 Ways Growth Marketers Think Differently

How do marketing and growth marketing really differ from each other? Isn’t the idea behind all marketing to achieve growth? It may sound logical, but there are some differences that need to be understood to really tackle your growth goals and hit targets. At the most basic level, marketers need to abandon the general marketing mindset and truly think like strategic growth marketing professionals. This means abandoning the one-channel focus, being prepared to survive in a multi-channel environment and taking a bigger picture approach to marketing projects. Successful growth marketers also follow a specific set of strategies that separate them from the pack, so if optimizing your growth game is a priority in the new year, this checklist of 10 ways to think like a growth marketer could come in handy.

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About the Author


Will has been building Marketing Technology for almost a decade. His work has been used by some of the biggest and most innovative brands in the world like Amazon, Western Union and PluralSight. Will is CEO of SaaSquatch and Chair of GrowthAutomation.org.

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